Actress Neha Dhupia, who is looking to revive her box office fortunes with Akshay Kumar's Singh is Kinng, made a suitably 'wow' appearance in a beige dress at the launch of a new logo and initiatives by Maxwell Industries. While Sunil Pathare, MD Maxwell was also present at the media event held in Mumbai's Hyatt Regency on July 17, the attention was undoubtedly on the Julie girl. Neha, who is reported going steady with her squash player beau Ritwick Bhattacharya had worn something equally stunning for the Singh is Kinng music launch last month - a backless number that was guaranteed to make heads turn. This is one star who certainly knows the backdoor to fame!